predictions

How Does Apple Watch Score Against @WorkTechWork Wearable Predictions?

Apple Watch does not get a perfect score on the WorkTechWork Wearable Predictions that were made in March.  Read on to find out why.  Each prediction is listed, with comments on Apple Watch and a link to more details from the recent industry watch.

1)      Wearables of the future will be more than fad devices; they will satisfy customer needs.

SCORE!  Apple Watch goes beyond tracking fitness and is more than a fad device.  “The list of features is a mile long,” Apple CEO Tim Cook said when introducing Apple Watch.  While not all of these features have been shared with the public, many of the features will satisfy real customer needs.  There is no doubt Apple understands wearable technology should enrich the lives and health of people and make a difference, a difference from technology working for people.

More on Prediction 1.

2)      Where wearables are silo solutions now, in the future they will be better integrated with other wearables and the wider Internet of Things.

SCORE!  Apple Watch integrates with Apple’s HealthKit, one of the platform announcements covered in the Wearables Industry Watch for this prediction.

More on Prediction 2.

3)      Companies that combine the information of multiple sensors in multiple wearable devices will create more value for their consumers than producers of single wearable devices.

SCORE! Apple Watch combines the information from sensors in the watch and sensors in the iPhone to create Wearable Alpha, value above the value a customer receives based on the use of just the watch or just the phone.

 

AppleWatchWearableAlpha

More on Prediction 3.

4)      Wearables will become more intelligent because of developments in sensor technology and the ability to translate data from these sensors into insight via analytics.

SCORE! The Apple Watch uses an accelerometer and gyroscope along with optical sensors that use both visible and infrared light.  No other wearable in the market does this.  Through the HealthKit integration Apple and app developers will be able to leverage analytics to derive insights.

More on Prediction 4.

5)      The cost of sensors will continue to go down, thus enabling more uses and innovation with sensors in wearable devices.

TBD: $349 is where pricing starts for the Apple Watch.  There is always a premium for Apple products, especially when they are new.  For now we have to wait to see what happens over time with both the price of the Apple Watch and the costs for the sensors inside.  Bluetooth, NFC and other sensor technologies in the watch have come down in recent years but the focus of the prediction is to look into the future, seeing the costs going down.

More on Prediction 5.

6)      Wearable devices will need less frequent charging because of better energy storage and lower energy consumption.

TBD: The jury is out still because Apple has not released specifics on the battery for the Apple Watch.  This prediction has two components, energy storage and energy consumption.

The storage question status is TBD but it will be answered soon enough (the battery will probably not benefit from 300% increased capacity from the battery life “Holy Grail” mentioned in the Industry Watch, but we can hope, right?).

Lower energy consumption comes through design, software and functionality that is wearable specific.  Apple did not shrink an iPhone and put a watch band on it; Apple Watch was designed as a wearable.  But, before I can really give Apple Watch a pass on this aspect, I need to get my hands on one and see how good the battery stands up after several full days of use.

More on Prediction 6.

7)      People are going to use wearable technology to make a statement about who they are.

SCORE!  From Apple.com: “There is an Apple Watch for everyone.”  With three different collections and multiple bands, Apple Watch provides smart watch shoppers with more options for customizing their smart watch than all of the existing smart watches on the market combined.  These options along with the millions of appearances possible for the digital face earn Apple Watch a coveted place as the leader in fashionable wearable products.

More on Prediction 7.

8)      People are going to use undetectable wearable technology by using wearable ultra-sensitive micro sensors, sensors smaller and more sensitive than the innovative seat belt microphone in Audi’s R8 Spyder that enables clear cell phone conversation with the top down at lightning speeds.

N/A – There could be ultra-sensitive micro sensors inside that we are not aware of yet but if you have the Apple Watch on, people are going to see it.

More on Prediction 8.

9)      The debate around ownership of wearables-generated data will continue.

SCORE!  Because the Apple Watch generates data and it integrates with Apple Pay, people are already asking tough questions about data security and privacy.  Apple, however, stands firm that it is in the hardware, not the data business.  As Apple CEO Tim Cook said on Charlie Rose last night, “I think people have a right to privacy. I think that’s going to be a very key topic over the next year or so, and we’ll reach higher and higher levels of urgency as more and more incidents happen.”

Here are some related links:

More on Prediction 9.

10) Contextual awareness will be enabled by wearable device adoption and become the next big thing in marketing and customer experience.

SCORE!  The Apple Watch is itself contextually aware; it knows when it is on or off your wrist or when your wrist is turned towards you to look at the watch face.  There will, no doubt, be the opportunity for apps and services to be developed that are aimed at enriching customer experiences.

More on Prediction 10.

Wearables Predictions: Who to Watch for Prediction #8

Prediction # 8: People are going to use undetectable wearable technology by using wearable ultra-sensitive micro sensors, sensors smaller and more sensitive than the innovative seat belt microphone in Audi’s R8 Spyder that enables clear cell phone conversation with the top down at lightning speeds.

This is the eighth post in a Wearable Industry Watch Series for each of the 10 Wearables Predictions.  Follow this blog or Twitter handle @WorkTechWork to be notified of each part of the series. To view all predictions and links to the other parts of the series, visit the Wearable Industry Watch Series.

Where the last prediction focuses on people making a statement with wearable technology, this prediction is almost the opposite, highlighting that people will put technology to work by using wearable technology and no one will know about it.  The assumption is people will be able to do this because ultra-small, ultra-sensitive sensors will be easy to hide and thus go undetected.  The devices with these sensors may even consume less energy on account of their size so not even the battery will need to be big (see prediction #6).

Micro Sensors

It is fascinating how small sensors are becoming.  mCube, which recently raised $37 million in Series C funding, provides MEMS motion sensors that are as small as a grain of sand.  While their sensors are small, the benefits for wearable technology are huge!  Another example of small sensors with huge impact is Bosch Senortec GmbH who, among other MEMS sensors, has developed a microphone that is 700 square microns which is barely visible to the naked eye.

Wearing Sensors and People Don’t Know

The Dash by Bragi is a pair of Bluetooth operated ear buds.  These are not quite undetectable wearables, but people aren’t going to know that you’re wearing anything more than a fancy pair of wireless earphones.  The Dash ear buds are chock full of small electronics capable of measuring heart rate and oxygen levels and include an ear bone microphone enabling conversation in noisy situations by reducing ambient noise.  (Check out Who to Watch for Prediction #1 where Dash is included as an example for both of the two reasons why all single-purpose wrist-worn fitness trackers will become fad devices.)  Ear bone microphones are also utilized in TEA’s Invisio headsets which are designed for defense and security uses, although in these cases the wearer isn’t really hiding anything.

While we’re on the topic of defense and security, lets touch on spying, which is a very technology enabled business.  No, I do not envision a future where the majority of the population tracking every word and move of the people with whom they interact by using devices you can hardly see.  Some people think there is enough of tracking going on by big companies and governments and there will be more on this on that in the next post Who to Watch for Prediction #9.  That said, we are going to see more person on person spying than we have in the past.  Spy-enabling technology is simple, relatively inexpensive and available for anyone to use.  Parents are even sending children to school wearing wires and documenting instances of verbal and even physical abuse.  There will undoubtedly be more court cases as a result of spying by using undetectable wearable technology.

Discreet Medical Sensing

People do not necessarily want the world to know about their medical conditions.  The prediction that people will use undetectable wearable technology may actually come to fruition in instances where the device enriches someone’s life without having to let the world know what is going on.

The hearing impaired have benefited from smaller and smaller sensors and now hearing aids can be made so small they are completely hidden; no one has to know someone is wearing a sensor to amplify sound.  Of course, the innovation in hidden hearing aids occurred well before this prediction was made.  We will see new hidden wearable devices for people to monitor their hearts, blood sugar and a myriad of other physical indicators discreetly.   We will also see miraculous advancements in bionics with touch sensitive sensors enabling someone missing a limb to sense the world around them in such a way they can do it without anyone detecting they are missing a limb.

Next Prediction: Who to Watch For Prediction #9

Previous Prediction: Who to Watch for Prediction #7

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