BlueFox Target detects visitors, creates virtual cookies and then provides targeted content on digital screens according to rules specified by brands, retailers or advertisers.
What does this mean? Technology that has been used for Google analytics and other online advertising solutions can now be applied in real time in the physical world.
Brands, retailers and advertisers alike will be able to influence consumers with information at the point of purchase (Calling all marketers!).
Moreover, this is a way for brands, retailers and advertisers who are are challenged with managing omni-channel relationships to enrich omni-channel relationships in-store.
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