Beacons

IoT Meets API at Apigee #ILoveAPIs

Check out these videos from the Apigee I Love APIs conference in San Jose, CA this week.  If you click the little Facebook icon in the lower right hand corner of the video you’ll be able to read my intro to each video.  Enjoy!  And while you’re there, feel free to visit my Facebook page and check out more of the things I’m up to.  Likes, Comments, Shares and Follows are also welcome and will actually help you see more of the things I do as well as other interesting things from other sources that may be of interest to you.

A couple of notes – To view in higher quality video click HD.  Audio, unfortunately, is as good as I can get it after scrubbing it a bit to reduce the background noise.  New hardware is in the works for me, both camera and microphone, to improve on the audio quality for these videos.  I have to thank everyone who has contributed, either running the camera behind the scenes or offering comments and suggestions on how to improve from audio to video to content to length and more.  Keep the feedback coming!

SAP Beacons For Smart Building Maintenance

SAP AR

Revio

Philips Hue

Sereneti Kitchen

Yonomi

There will probably be one more video from the conference that was graciously recorded by someone who offered to use their nicer phone/camera to record but hasn’t yet provided a copy.  I’ll add it on Facebook and tack it on here when it is available.

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BTLE Enabled Proximity Technology Working for the CMO

I love sitting down with entrepreneurs in Silicon Valley and hearing what they are up to.  The conversations usually goes well beyond what is on their website because they’re either in ‘stealth mode’ or too busy changing the world to worry about keeping a website 100% up to date.  Their determination to change the word with technology doing new and amazing things for you is absolutely exciting.  Carlo Capello, CEO of ProxToMe is no exception.

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I met Carlo at Silicon Valley’s 2014 Italian Innovation Day and have had the opportunity to chat with him about a wide range of topics as well as to see him pitch (his was one of the 55 Plug and Play pitches I write about here).  Carlo has positioned ProxToMe as a Proximity-as-a-Service solution for proximity based interaction.  What that means to B2C and even B2B CMOs is that using ProxToMe’s patented technology, businesses with mobile apps can first recognize and then share content with customers based on proximity to Bluetooth Low Energy (BLTE) beacons.

Carlo and his team began working with BTLE before Apple’s iBeacon move.  Now that essentially every iPhone is a beacon, ProxToMe’s solution and expertise in this domain mean amazing things for their customers.  “We do for offline businesses what Amazon does online. We let our clients learn more about their customers shopping habits and provide a new direct channel to influence what they buy,” Carlo says.

ProxToMe provides brands and retailers a full hardware and software solution comprised of Bluetooth tags and a mobile SDK (software development kit for my marketing friends).  This way the brand maintains control of the in-app experience and can leverage all of the insight they may have with respect to a particular customer at the point in time they approach a beacon.

Ben Davis from Econsultancy makes the point, “Retail apps still have their place in a mobile optimized world, but they’re increasingly characterized as devices for customer retention.”  ProxToMe helps avoid that characterization by generating customer involvement based on location, a form of context.

With contextually intelligent systems such as those offered by ContextM,  the ProxToMe solution becomes even more powerful because it brings the ability to not only send messages to customers in the store but to send the right message in store, a message that will increase wallet share and improve customer retention and engagement.