Apple Watch does not get a perfect score on the WorkTechWork Wearable Predictions that were made in March. Read on to find out why. Each prediction is listed, with comments on Apple Watch and a link to more details from the recent industry watch.
1) Wearables of the future will be more than fad devices; they will satisfy customer needs.
SCORE! Apple Watch goes beyond tracking fitness and is more than a fad device. “The list of features is a mile long,” Apple CEO Tim Cook said when introducing Apple Watch. While not all of these features have been shared with the public, many of the features will satisfy real customer needs. There is no doubt Apple understands wearable technology should enrich the lives and health of people and make a difference, a difference from technology working for people.
2) Where wearables are silo solutions now, in the future they will be better integrated with other wearables and the wider Internet of Things.
SCORE! Apple Watch integrates with Apple’s HealthKit, one of the platform announcements covered in the Wearables Industry Watch for this prediction.
3) Companies that combine the information of multiple sensors in multiple wearable devices will create more value for their consumers than producers of single wearable devices.
SCORE! Apple Watch combines the information from sensors in the watch and sensors in the iPhone to create Wearable Alpha, value above the value a customer receives based on the use of just the watch or just the phone.
4) Wearables will become more intelligent because of developments in sensor technology and the ability to translate data from these sensors into insight via analytics.
SCORE! The Apple Watch uses an accelerometer and gyroscope along with optical sensors that use both visible and infrared light. No other wearable in the market does this. Through the HealthKit integration Apple and app developers will be able to leverage analytics to derive insights.
5) The cost of sensors will continue to go down, thus enabling more uses and innovation with sensors in wearable devices.
TBD: $349 is where pricing starts for the Apple Watch. There is always a premium for Apple products, especially when they are new. For now we have to wait to see what happens over time with both the price of the Apple Watch and the costs for the sensors inside. Bluetooth, NFC and other sensor technologies in the watch have come down in recent years but the focus of the prediction is to look into the future, seeing the costs going down.
6) Wearable devices will need less frequent charging because of better energy storage and lower energy consumption.
TBD: The jury is out still because Apple has not released specifics on the battery for the Apple Watch. This prediction has two components, energy storage and energy consumption.
The storage question status is TBD but it will be answered soon enough (the battery will probably not benefit from 300% increased capacity from the battery life “Holy Grail” mentioned in the Industry Watch, but we can hope, right?).
Lower energy consumption comes through design, software and functionality that is wearable specific. Apple did not shrink an iPhone and put a watch band on it; Apple Watch was designed as a wearable. But, before I can really give Apple Watch a pass on this aspect, I need to get my hands on one and see how good the battery stands up after several full days of use.
7) People are going to use wearable technology to make a statement about who they are.
SCORE! From Apple.com: “There is an Apple Watch for everyone.” With three different collections and multiple bands, Apple Watch provides smart watch shoppers with more options for customizing their smart watch than all of the existing smart watches on the market combined. These options along with the millions of appearances possible for the digital face earn Apple Watch a coveted place as the leader in fashionable wearable products.
8) People are going to use undetectable wearable technology by using wearable ultra-sensitive micro sensors, sensors smaller and more sensitive than the innovative seat belt microphone in Audi’s R8 Spyder that enables clear cell phone conversation with the top down at lightning speeds.
N/A – There could be ultra-sensitive micro sensors inside that we are not aware of yet but if you have the Apple Watch on, people are going to see it.
9) The debate around ownership of wearables-generated data will continue.
SCORE! Because the Apple Watch generates data and it integrates with Apple Pay, people are already asking tough questions about data security and privacy. Apple, however, stands firm that it is in the hardware, not the data business. As Apple CEO Tim Cook said on Charlie Rose last night, “I think people have a right to privacy. I think that’s going to be a very key topic over the next year or so, and we’ll reach higher and higher levels of urgency as more and more incidents happen.”
Here are some related links:
- An hour with Tim Cook, CEO of Apple Inc. (Charlie Rose 9/11/14)
- Apple CEO Tim Cook on Privacy: Follow the Money (The Mac Observer 9/15/14)
- Tim Cook Holds Firm On iMessage Security: It’s Encrypted, And We Don’t Have A Key (TechCrunch 9/15/14)
- Apple Watch, iPhone 6 Raise Privacy Risks (US News 9/10/14)
- Apple Pay, Apple Watch enable wallet-free lifestyle but security experts have concerns over health data (NY Daily News 9/9/14)
10) Contextual awareness will be enabled by wearable device adoption and become the next big thing in marketing and customer experience.
SCORE! The Apple Watch is itself contextually aware; it knows when it is on or off your wrist or when your wrist is turned towards you to look at the watch face. There will, no doubt, be the opportunity for apps and services to be developed that are aimed at enriching customer experiences.