Improving the Online Fashion Retail Experience

Technology is changing the retail world improving the online fashion retail experience. This is due in large part to personalization, the main topic of tomorrow’s @VLABretail event at Stanford GSB. Here is a sneak peek at the companies that will showcase their technology-enabled products and services prior to tomorrow’s @VLAB event. For a peak at what the event is all about, have a read here or visit the VLAB event site.

Think it’s a pain to order shoes online? Shoefitr is out to reduce the pain by offering 3-D modeling of shoes. This gives customers the option to see in detail exactly how a shoe is expected to fit based on other shoes in their wardrobe. Instead of ordering three pairs of the same shoe in different sizes with the intention of returning two, you can confidently order one pair and skip the returns.

Men typically hate shopping. All of us, regardless of gender, are doing more browsing on phones. The problem, though, is that shopping on retailer’s sites is not easy on a mobile device and spending is not occurring from the mobile phone as much as it could. is designed to make the shopping experience for men easy from their mobile phones. Swipe left to dislike, right to like and down to purchase. From viewing products to checkout, Dapper provides simple shopping for the savvy man.

Ever have trouble finding the perfect polo shirt? Vastrm is an online retailer providing tailored made to measure polo shirts for men. Vastrm is less about whether you are a medium or large and more about what fit within medium or large is best for you. Taking a page out of the Warby Parker book, you can have three polo shirts shipped for free to help you discover your fit.

For women looking for easy online shopping that is also personal, check out during the event. Their message: “The best in women’s fashion, picked by our style experts just for you.” A simple 3 minute quiz starts you on your way to shopping through items that are right for your style and fit so that you can purchase items from your favorite retailers.

3/7/2016 updated link to VLAB event website.  You can view a recording of the event too.  Also corrected the links to and  The sites for and are no longer functioning.  Former CEO Amir Malayery is now at Industry Ventures, a Silicon Valley VC.  I’ve yet to confirm what is happening with



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